What is the most comon mistake web developers make???

edited August 2013 in SEO
Hello friends,

A lake of understanding of the audience for the web site. Understanding your audience means knowing their needs and expectations-- What they do know, what they don't know. for example, a common error is when some sites that depend on an in-person visit (such as the web site of a restaurant,festival, or real-world store) neglect to identify the city and state in which the store or physical event is located. The developers forget that the web site is global.

Another common audience error is to assume that they know about the navigation cues on a site. Having symbols, links on certain words, and modes of representing the information scheme of a site. Ideally, the scheme should be self-evident, even to a brand new user.
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